Erich Archer

Erich Archer is a producer and creative technologist working at the intersection of television, film, and generative AI. Over 22 years in production he has contributed to work for NBC, FOX, and MTV, and is an Emmy Award winner. As founder of CGA Creative, an AI-native studio, he produces original films and builds custom software systems. The work requires both production craft and frontier engineering, and often takes forms that did not previously exist. His tools operate across 17 industries at under $300 per month. He teaches and lectures at MIT, Harvard, and Microsoft, and is currently engaged by R/GA. In Chuck Bolton's The CEO's AI Playbook (2025), Archer is described as "the embodiment of the Creative Generalist."