CGA
Narrative Intelligence
Built for Zach Randles-Friedman · Demonstrated on BeOne Medicines
May 2026 From CGA Creative
A Different Kind of Social Analytics

Sprinklr counts impressions. We architect the story.

Pharma comms is a narrative business. Every clinical readout, every regulatory milestone, every executive appearance is a beat in the larger story you're telling stakeholders, patients, investors, regulators, and the press.

This tool maps your story arc, post by post, and tells you which beats landed, which got missed, and what the next chapter should look like. The metrics layer is table stakes. The narrative intelligence is the product.

Posts Analyzed 12
Story Beats Identified 7
Top-Performing Beat Scientific Innovation
Underused Beat Policy Advocacy
The Arc

BeOne's Q1-Q2 2026 narrative, plotted.

Every recent BeOne LinkedIn post mapped onto a timeline by date and engagement intensity. Each node is colored by the story beat it advances. Hover any node to see the post and what it contributed to the arc.

Top Performers · Underperformers

Why these landed. Why these didn't.

The AI layer reads each post in context of BeOne's broader arc, the audience signal, the timing, and the story beat being advanced. Per-post analysis below: what worked, what diluted, what beat the post contributed to the larger narrative.

Conversational Layer

Ask the system anything.

Pharma executives don't want dashboards. They want answers. Type a question in plain English. The tool reads the analyzed corpus and answers, with the supporting posts cited.

"What was BeOne's strongest narrative beat in Q1?"
What was the strongest narrative beat?
How did patient-centered posts perform vs. corporate news?
What beats are we underusing?
What should the next narrative move be?
Without the Platform Tax

Your pharma clients are paying enterprise SaaS prices for analytics they barely use. We replace that whole layer.

Sprinklr / Brandwatch / Sprout Enterprise

$80,000 to $200,000 / yr per pharma client
Pre-built dashboards (mostly unread)
Standard sentiment and engagement metrics
Generic exports, no narrative layer
Vendor-controlled data silo
Annual contracts, seat minimums

Narrative Intelligence by CGA

~$60 / month operating cost · sells at premium
Direct API connections (LinkedIn Marketing, Meta Graph, YouTube Data)
AI-generated narrative analysis per post and per beat
Custom reports in your branded format
Conversational query across the analyzed corpus
Predictive scoring before posts go live (v2)
No platform middleman, no data silo
What This Becomes

The narrative intelligence layer is the wedge. Here's the rest.

Five additional capabilities a Sprinklr seat will never deliver. Each one ships in v2 of the platform once a pilot client signs.

Predictive Performance
Draft a post, get predicted impressions and engagement before publishing. Three optimized variants ranked by predicted lift.
Voice Profile Training
Learns each executive's writing voice from their past posts. Drafts new content in their actual voice. The "ghostwritten by comms" tone disconnect dies.
Reputation Early Warning
Sentiment drift detection on company name, product names, and named executives. Slack alert when sentiment drops 10% or more.
Live Event Desk
During ASCO, ESMO, JPM, the tool runs as a real-time social command center. Surfaces competitor moves, drafts responses, suggests boost timing.
Cross-Channel Orchestration
When a LinkedIn post hits, the system recommends which Instagram, X, and YouTube content to amplify. Channels stop being silos.
Earned Media Bridge
Same engine watching social also watches Endpoints, FiercePharma, BioPharma Reporter. Journalist mentions surface in real time.

Ready to put this in front of a pharma client?

The demo above runs on BeOne's actual public LinkedIn presence. The production version connects directly to a client's Pages API and runs continuously. White-label, channel-partner, or full-license. Let's pick the structure that matches how you want to sell.

Text Erich